Entrepreneurs are always starting things. They find investors to bring an idea to fruition. Managers and employees are hired to mobilize food vending trailers or build and install bio-fuel plants, and more. News releases to investors, to put on the website and to share with the media help the vision be shared.
Start with investor funding (assuming there’s no secrecy clause). Getting angels to invest a significant sum in your vision, shows someone takes this project seriously. Share news brief as each step of the process is in place: from idea to investment, from installation to income, from industry inroad to innovations. Remember the trade journals or economic news media or financial investors. Share with local chamber of commerce publications or business news magazines.
Draft a puzzle of the project’s growth through media updates. When the project is complete, share the history and become a feature story.