If you get an interview with the television media here are some tips for preparation.
- Wear dark colors, to be taken seriously. Keep a business jacket handy so you can spruce up your look if you have a casual office.
- Think of visual elements for the camera–stand up against a wall with interesting pictures. Ideally a sign with your logo.
- Provide appropriate fact sheets or other relevant information for the reporter. Just don’t kill him/her with so much info they can’t read it. Include your business card.
- Stand straight and keep your eyes on the reporter. The camera is just equipment, no need to stare at it.
- Say what you have to say with a smile; just don’t leer, especially if it’s a serious subject.
- Always assume the camera is recording. So watch the jokes or other inappropriate comments.
- If you make a mistake, stop. Say you can redo that statement better and say it again. They’re going to edit anyway.
- Answer the questions honestly. If you don’t know, say so, bridge to what you do know. Then follow up with the info.
- At the end most reporters ask if there’s anything else, be sure you use that time to reiterate the message you want to get across.
- Be respectful of the reporter’s deadlines–so meet when you say you will. Help them out with the topics since you are the expert.
- Relax and enjoy. Remember you’re the expert on the topic. Be confident.
- Once it airs be sure to link the spot to all your websites, social media sites, email news, etc.