The first step is to determine if your client prospects are attending this event. Targeting women? Perhaps there’s a women’s expo in your community. Provide business-to-business solutions? Then the local Chamber of Commerce or a business Cooperative might be a good source. Conduct health services? Sponsor a health fair.
Once you determine the right venue, then figure out your level of participation. Can you afford a sponsorship? What does that entail–booth space, name on promotional materials done by the event organizers? Determine the value besides access that goes with a sponsorship.Too expensive alone? Consider sharing with a business that offers a non-competitive service but targets the same audience.
Next question-Booth or a table. Be sure you figure out the materials you need: banner to see your booth, stand up items, a freebie to engage participants, signup sheets and handouts. Sometimes you can just give away promotional items as the freebie. Sometimes you can give away a “large” valued item as a raffle prize for those who leave a business card–then you are capturing leads at the same time.
Another option may just be attending the event. People at booths are good targets as well as other attendees. Use your business card with a NeoReader code linked to a coupon or discount or just offer the discount for an upcoming workshop or other service you provide. Distribute widely.