Twelve Actions to Build your Biz in the New Year

  1. First write a business plan–or update it if you have one on a shelf. You can buy my friend Erica Olsen’s book. Can’t bother with a book, try her online program to help you keep track. Whatever it takes, make a plan and review it regularly.
  2. Target your audience. Really dig deep in their demographics-age, gender, marital status, everything you can figure out. Then figure out what their lifestyle is. Then figure out what motivates them to buy what you offer. If you have clients it’s easy to engage them. If you are starting up a business you need to research the possibilities and check competition.
  3. Next flesh out the marketing plan. Know just how much networking, customer relations, social media, publicity, events, media relations, etc you need to reach the clients on your plan.
  4. Invest in list management.You need a place to put your leads and a way to communicate. Ideally you move beyond the capability of the 50-100 limited emails you can send with your personal email. You need at least 5 times as many people to talk to so you can get the “yes” sales you need. That’s a lot to track. We use iContact. Also recommend Constant Contact or Mail Chimp. There are others–find what is most user friendly to you.
  5. Work your customers. Best sales force is word-of-mouth. Best way to get positive WOM is to talk to your customers. Stay connected. Offer them value. Engage them into your company-you know, like a relationship. Not a hook up.
  6. Focus your business growth on what you do best-not on the 10% that you suck at. We spend so much time trying to fix that last percent of what’s broken–and will never get fixed–rather than build the best thing into the superlative thing.Focus on what you love or are best at.You’ll grow even more.
  7. Make things easy for your clients. Whether its sending them reminders about their appointments or offering to drop materials off at their work site–whatever it is you can do to make their lives easier do.
  8. Make time for sales and marketing. You spend 40 hours a week making the product or doing the service. It’s best if you sell it.
  9. Delegate what you can’t get done. Building on the fact that you should be the primary sales force, what can you delegate to others? Bookkeeping? Marketing and public relations? Being in the store? Remember focus on your favorite element for your own pleasure and then delegate–enlist family or hire staff or outsource some services.
  10. Play it forward. You’ll really reap more if you give to prospects and share with others than if you are stingy with your time.
  11. Make sure your marketing outreach materials are current. When is the last time you updated your website? Your handouts? If you pulled everything together and put samples on a board can you tell it’s the same company or does it look like you picked up an assortment–if visually it doesn’t look the same, you need to do some branding.
  12. Stuck? Hire a coach. Coaches can help you puzzle through what blocks you; train you on beginning steps; help you break down a giant project into manageable pieces. They also can provide the accountability you might need to meet deadlines. Not to mention the encouragement. Solo-preneurs definitely need that sounding board. And we can help you with that.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s