Pitching bloggers on Pinterest Shared

Nicole is a former student. She works at the Abbi Agency. She posted the blog on her personal and originally posted to The Abbi Agency blog. I liked it so much I wanted to share. Student surpassing the professor. *-0 Good job Nicole.

By Nicole Rose Dion, social media coordinator/graphic designer

Bloggers have flocked to Pinterest like seagulls to your sandwich at the beach, especially if their blog involves photography in some way. They love it because Pinterest gives them just another lovely outlet to display all of their excellent photos and the ability to interact with their fellow blogger brethren (because what more do they really want?).

There are a number of steps you can take to interact with these bloggers on Pinterest and get them to notice you (or your client) and therefore have them want to interact back.

  1. Follow them/follow their boards: A lot of bloggers will have content pinned from their own blogs as well as other people’s blogs. Follow all of their boards in order to see what sort of content they are pinning. When a person gets a new follower on Pinterest, they usually receive an email alerting them of this, so this will get your name in front of them. But don’t just stop there, follow the pinners that they follow to see what sort of things they’ve been pinning as well.
  2. Repin their pins: If they’re a big blogger, they may not notice your name in their email right away, but if you keep repining their pins, your name will consistently show up in their Pinterest feed/email feed. The goal is to get them to see who you are and see that you’ve been taking a genuine interest in their content before they see you’ve pitched them.
  3. Like/comment their pins: These are just other ways of interacting with their content. There’s a lot less commitment involved than actually repining something and it will show up in their Pinterest news feed as well. Commenting will get more notice than just a “like” because people tend to read the comments on pins before they re-pin them.
  4. Tweet/Facebook post about their pins (& tag them): Most likely if they’re on Pinterest, they probably have a Facebook and Twitter page associated with their blog as well. As your client, make sure when you like one of their pins, or repin some of their content from their blog, you post about it on Twitter or Facebook and give them proper recognition by tagging them. Maybe they don’t watch their Pinterest feed very often but they will definitely be watching their Twitter @replies or Facebook mentions.
  5. Email them and reference their Pinterest content: Finally, once you’ve spent some time getting to know this blogger and the types of things they like to pin/blog about, you can email them about your client. Make sure you mention that you have been following their pins and like their style.

At this point, they should recognize that you’ve been following all their social media efforts and they will appreciate that, especially if you actually read their blog and know what they like to read about. From there, help them see how your client would align nicely with their current blog/social media topics. Reference things they’ve posted/pinned about before for extra points.

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