Clever contest by Zoya

Zoya, a toxin free nail polish, held a contest last month I thought was a particularly clever use of Pinterest. (The Contest is over, so don’t try to win now). I love Zoya for my pedicures (too much gardening to keep a manicure) both for the lack of toxin and all the colors are named for women. Although sadly there is no “Alison” color. It would be an iridescent purple or teal or silver. But I digress.

The company sent me an email about the contest. Then some of the social media mavens I follow were pinning their colors. What the elements of the contest did were build their Pinterest base; provide a small prize, set a limit for growth, which drives participation. Keep these tactics in mind for your own online contest.

Help us create the ultimate Zoya Nail Polish Summer Trio and we’ll give away 2000 of them.

Get ready for some fun in the sun! Re-pin your favorite Summer 2012 Beach and Surf Collection colors to help Zoya Nail Polish create a beachy-chic mini (.25oz bottles) trio that will seriously amp up your summer style…

What you need to do:

  1. Follow Zoya on Pinterest
  2. Re-pin your must have Beach & Surf shades from the Zoya Pinterest Collection Board onto any board of choice.
  3. The top 3 most re-pinned shades will determine the trio shades!
  4. 2,000 trios of the unique combo selected by Pinterest followers will be given away *FREE!
  5. There’s a catch… 20,000 re-pins TOTAL must be reached between all 12 shades for the giveaway to take place!

Happy Pinning! The promotion ends Monday June 5, 2012 at 11:59pm EST. Pinterest Collection trio and code will be announced Monday, June 11th IF the re-pin goal is met. Don’t forget to spread the word!

*Shipping & Handling fees apply.

Terms & Conditions
*This contest is valid on Zoya’s Pinterest page ONLY from 5/22/12 – 6/05/12 11:59pm EST. Giveaway is contingent to number of re-pins achieved – Promotion code will be released on the Zoya Pinterest Collection Board. Mini trios (.25oz bottles) will be available while supplies last. Limit one promotion per account and household. Consumer orders only. Not valid with any other coupons, codes or promotions. Orders with promotion codes are not eligible for returns or exchanges. We are not responsible for incorrect addresses or credit card entry errors. Code must be entered at the time of purchase. Please allow up to 4 weeks for shipping if volume warrants it.

Zoya is the new color of fashion!
You are receiving this email as a customer of Art of Beauty, 5060 Taylor Rd #D, Cleveland OH 44128
Phone: 216-438-6363.  Art of Beauty is the maker of Qtica, Zoya and Zoom Product

I didn’t participate in the contest. I haven’t blogged in two weeks, no time to get caught in Pinterest. But as a consumer, I still love the product, loved the idea of the contest, and may actually purchase the trio if I can find the time to figure out what the summer beach colors are. Zoya won’t know it came from the contest. But I will. Keep that in mind as you build your online revenue.


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