Facebook can be an extraordinary market place for businesses, as other social media outlets can be. Blogger Dan Herr shares a story about a landscaper getting $150k worth of business from a viral posting in ONE day.
It takes time to develop that list of friends. Make sure you drive traffic to the social media which in turn should drive traffic to your website with awesome content.
It takes time to get people to move from voyeur to activist.
It’s easy to get “likes”. Much more difficult to get people to take action-like sharing a link, let alone actually leaving the computer and going to volunteer.
Just means you need to know what you want from your audience and where you reach them to do that. Activists for campaigns don’t come from social media. Online shoppers might.