A thinking proposition

Can you think simply, learn quickly?
1. How do you put a giraffe into a refrigerator?
Stop and think about it and decide on your answer before you scroll down.

The correct answer is: Open the refrigerator, put in the giraffe, and close the door. This question tests whether you tend to do simple things in an overly complicated way.

2 How do you put an elephant into a refrigerator?
Did you say, Open the refrigerator, put in the elephant, and close the refrigerator?
Wrong Answer..
Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the repercussions of your previous actions..

3. The Lion King is hosting an animal conference. All the animals attend …… Except one. Which animal does not attend? Correct Answer : The Elephant. The elephant is in the refrigerator. You just put him in there.
This tests your memory.. Okay, even if you did not answer the first three questions correctly, you still have one more chance to show your true abilities.

4. There is a river you must cross but it is used by crocodiles, and You do not have a boat. How do you manage it?

Correct Answer:? You jump into the river and swim across. Have you not been listening? All the crocodiles are attending the Animal Meeting. This tests whether you learn quickly from your mistakes

Conference secrets vs the Real time social media

Conferences-many professional groups and business industry leaders host them. And with the advent of real time media, it’s important to share the rules of engagement with participants. If you’re a professional group of sales women hosting a conference like the eWomenNetwork, then you share the hashtags #ewn2012 and encourge Facebook posts and YouTube entries, promoting participation in real time by hyping all the social media channels in advance. Then you are spreading the word about the phenomenal speakers or the great production or fantastic tips.

But some conferences are strictly meant for industry insiders working strategically in big groups, such as political strategists or engineering inventors. It’s tempting for the Twitter savvy to post as they participate. Disastrous for strategic planning. If you’re hosting a business conference where you’re not ready to share to the world the content because the material is sensitive, then set the boundaries in advance. Send through traditional emails, post in the social media realms that no social media posts are authorized during the learning sessions. If you explain why, most attendees will understand. But you may need to monitor. We’re not talking about controlling free speech-we’re talking about not sharing intellectual property or strategy.

Four tips on planning for Tabling Events

One way to reach a large number of prospective clients includes sponsoring a booth or table at an appropriate event.

The first step is to determine if your client prospects are attending this event. Targeting women? Perhaps there’s a women’s expo in your community. Provide business-to-business solutions? Then the local Chamber of Commerce or a business Cooperative might be a good source. Conduct health services? Sponsor a health fair.

Once you determine the right venue, then figure out your level of participation. Can you afford a sponsorship? What does that entail–booth space, name on promotional materials done by the event organizers? Determine the value besides access that goes with a sponsorship.Too expensive alone? Consider sharing with a business that offers a non-competitive service but targets the same audience.

Next question-Booth or a table. Be sure you figure out the materials you need: banner to see your booth, stand up items, a freebie to engage participants, signup sheets and handouts. Sometimes you can just give away promotional items as the freebie. Sometimes you can give away a “large” valued item as a raffle prize for those who leave a business card–then you are capturing leads at the same time.

Another option may just be attending the event. People at booths are good targets as well as other attendees. Use your business card with a NeoReader code linked to a coupon or discount or just offer the discount for an upcoming workshop or other service you provide. Distribute widely.

Even Alice Knows Why Matters

Many non-profits or clubs want to hold events-it’s a way to raise money. Sell tickets to something and hope enough people attend to make it net a number that’s worth the effort. People like parties, should be easy. Problem is much more thanĀ  goes into an event and why so many non-profits or clubs/organizations ultimately fail.

First to consider is what is the purpose of the event? Is it to secure new clients or prospects? Is it to generate media attention and publicity? Is it to raise money? Raising awareness? Interesting new clients to repeat business? Creating a trial stage for clients or donors? An event is not going to be all of those things for all the attendees. Prioritize.

How much time and effort does it take to conduct an event and what are the real costs associated with the event? Not just talking food, beverage and decoration here. How much staff/volunteer time goes in to logistics, media relations, marketing? Who’s doing the sales–you know actually getting people to buy tickets? How many tickets at what price will net the result you want? Many non-profits or clubs set a ticket price for what people can pay but don’t back out the costs to know what they need to net to make it worth it.

If the event is to attract new prospects, does it relate to the image you want for your company? It’s easy to sell tickets for alcohol related events (from wine tasting to all-you-can-drink vodka), but does that fit the image for a professional association for college students or for non-profits working in social justice? Might be easy money, but is it worth the image? What about students who aren’t 21 or people with families? Can they attend or have you made the event exclusionary? Might work for your club, might not. The key is to ask the questions.

Do you have a program to connect the attendees to the organization? Do you need one? If it’s prospects, what point do they know your organization is the host and you want their engagement? Is it the same 25 women who always come-are you just bilking the membership for a few dollars at a time? Wouldn’t it just be easier to forgo lunch and have them write a check monthly check for the equivalent of lunch? You’d have more money.

Here’s an important question: what are you going to do with the money? For non-profits it often offsets the operations costs that donors don’t particularly want to fund. Contributions that directly impact the lives of young girls far more exciting than paying the executive director a livable wage or buying ad time to spread the message. Many service clubs give back to the community, which is great. But the clubs often decide who gets to receive the funds–for many donors, they’d just as soon give directly to an established organization. So what are the funds for again? And why do you need them? How much do you need? Why are you doing this event?

Events done well, with the right image, the best program content and the price that meets the net goal are terrific tools for RELATIONSHIP building–wither with current clients/donors or future ones. They are a tool for connecting to people at various stages of involvement with your organization. The consume a lot of time and energy-bigger they are, the more likely they are to consume valuable resources. It can be worth it, if you know exactly why you are hosting the event and what you want to get out of it and who you market the event to. But THAT topic is a whole other blog.

Confab for Consultants comes to Reno

Confabusa is an annual consulting seminar and conference designed by consultants for consultants. With an emphasis on management consultant development and training.

via Home.

Think this is worthy of sharing for those who want to be consultants or those who are and need some training. Never stop learning.

Finding trade journals for B-2-B communication

Need to find trade journals to promote your business? It’s amazing what an Internet search can give you. If you need a list of trade magazines, go to Wikipedia.

http://en.wikipedia.org/wiki/List_of_trade_magazines

For some free trade magazines, you can check out this list.

http://www.freetrademagazinesource.com/

What is important to know is how many you need to read or subscribe to for your benefit and in return, how often you can pitch your own story to the trade journals. Lots of information can be gleaned such as trade shows or helpful articles on your field.